Sweet Elaine Boutique is a women's clothing boutique which has been in business since 2017 in Georgetown, Texas. We strive to provide boutique clothing options for women sizes XS-3x, of all ages both online and in-store by appointment.
Our mission is to educate women how to dress and style their clothes for their body shape. We've learned, when a women dresses for her body shape, her confidence soars.
When ladies come to shop in the store, we encourage them to spend a little extra time so we can go over body measurements and seasonal color analysis. We provide this information to the ladies free of charge. Why? Because we've learned when a woman is armed with this kind of information it makes shopping easier, it makes their confidence skyrocket and it creates lifelong relationships that are invaluable. If you are wanting to shop in the store, we are open by appointment only. You are welcome to book an appointment to shop in store for yourself, or a group of friends.
For the ladies who are not local to Georgetown, Texas, we offer remote styling services. We will do remote styling via Facetime or Zoom with women all over the world. The first 30 minutes are free of charge and the information collected is invaluable. You can book remote styling sessions right here.
About Janell McPhail
Janell has owned Sweet Elaine Boutique since 2017. The business started as online only, but has grown through the years to include a store and worldwide shipping.
Janell has an undergraduate degree in economics from Texas A&M University and a master's degree in advertising from the University of Texas. Through the years, Janell has become a clothing stylist through working with thousands of women. Janell stays up to date through self learning and research.
Janell has worked retail her entire life, even starting her working career at Palais Royal in Katy, Texas. She started realizing she had a knack for styling women when her friends always asked her to go shopping with them. When the idea appeared to become a stylist, she started researching the topic and filling in the gaps to help all women of all body shapes.
Janell is married to her husband, Clint, for over 20 years. Together, they have. 3 children who are all very busy with a sports schedules. Nolan, Sydney and Brooks also work in the store as it is a small, family business. The kids help get orders out the door, tag inventory and work the manual labor when there are events at the store.
About Dana Howe
Dana has worked at Sweet Elaine Boutique since 2023. At first, she would come to the store and volunteer to be featured in videos and photos for social media. One of the videos went viral and all the sudden it became evident Dana was loved by Sweetlifers. She has worked part time at the store ever since and takes pictures and videos of all the clothes in the store to help give ladies another perspective how things fit her body shapes.
Dana has a degree in education from Abilene State University and used to teach middle school math. She left the classroom after her children were born. Dana has 2 girls who are also often featured in the photos on the website. Dana has been married to her husband for over 15 years and her family resides in Georgetown, Texas.